Porsche Auto Museum — A Corporate Design Project
The Porsche Museum in Gmünd, Carinthia is the only car museum of its kind in Europe. Run as an independent family business, the museum presents the opportunity to get to know Porsche from a different angle. There you can discover how the future was shaped by the engineers and designers of one of the world’s most famous car brands. My partner Leonie Kaltenegger and I recreated the brand identity of the museum with inspiration drawn from the era that gave rise to the luxury car lifestyle. Selected typography and a decent color palette form an atmospheric environment for the museum.